Summary: We only collect data you give us (name, phone, location) to arrange your recovery. We never sell your data. You can request deletion at any time by emailing info@247coventryrecovery.co.uk.
1. Who We Are
24/7 Coventry Recovery is a vehicle recovery and towing service based in Coventry, West Midlands, England. We are the data controller responsible for your personal data collected through this website.
Contact: info@247coventryrecovery.co.uk | 07514 699169
2. What Data We Collect
We may collect the following personal data when you use our website or contact us:
- Contact details: Your name, phone number and email address (when you fill in our quote form or call/WhatsApp us)
- Vehicle details: Make, model, registration and condition of your vehicle (to arrange recovery)
- Location data: Your pick-up and drop-off addresses (to dispatch the correct recovery vehicle)
- Communication records: Records of calls and messages between you and us
- Website usage data: Pages visited, browser type, device type and IP address (via analytics tools)
3. How We Use Your Data
We use your personal data for the following purposes:
Service Delivery
To arrange, dispatch and complete your vehicle recovery or towing service. This is the primary reason we collect your data and is necessary to fulfil our contract with you.
Communication
To contact you about your recovery booking, provide a quote, confirm arrival times, and follow up after your job is complete.
Improving Our Service
To analyse website usage patterns so we can improve our website and service. This data is anonymised where possible.
Legal Compliance
To comply with legal obligations, including keeping records for tax and accounting purposes.
4. Legal Basis for Processing
Under UK GDPR, we process your data on the following legal bases:
- Contract performance: Processing necessary to carry out the recovery service you have requested
- Legitimate interests: Improving our service and website, preventing fraud
- Legal obligation: Retaining records required by law
- Consent: For any marketing communications (you can withdraw consent at any time)
5. Who We Share Your Data With
We do not sell, rent or trade your personal data. We may share your data only with:
- Recovery drivers and operators: Only the information needed to complete your job (name, location, vehicle details)
- Google: Our website uses Google Maps and Google Analytics. Google's privacy policy applies to data processed by these services
- Legal authorities: If required to do so by law or court order
6. How Long We Keep Your Data
We retain personal data for the following periods:
- Recovery job records: 6 years (required for tax and accounting purposes)
- Quote enquiries not converted to jobs: 12 months
- Website analytics data: 26 months (anonymised)
After these periods, your data is securely deleted.
7. Cookies
Our website uses the following types of cookies:
- Essential cookies: Required for the website to function correctly
- Analytics cookies: Google Analytics, used to understand how visitors use our site (anonymised)
- Map cookies: Set by Google Maps when you interact with the coverage map
You can control cookies through your browser settings. Disabling cookies may affect some website functionality.
8. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right of access: Request a copy of the data we hold about you
- Right to rectification: Ask us to correct inaccurate or incomplete data
- Right to erasure: Ask us to delete your data (subject to legal obligations)
- Right to restrict processing: Ask us to limit how we use your data
- Right to data portability: Receive your data in a portable format
- Right to object: Object to processing based on legitimate interests
To exercise any of these rights, email us at info@247coventryrecovery.co.uk. We will respond within 30 days.
9. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or destruction. Our website uses HTTPS encryption and is hosted on Cloudflare's secure infrastructure.
10. Third-Party Links
Our website contains links to third-party websites (such as Google Maps, Yell). We are not responsible for the privacy practices of these websites. We encourage you to read their privacy policies.
11. Children's Privacy
Our services are not directed at children under 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately.
12. Changes to This Policy
We may update this privacy policy from time to time. The latest version will always be available on this page with the date of last update shown below. We encourage you to review this policy periodically.
13. Complaints
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the UK's data protection authority:
Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113
We would appreciate the chance to resolve any concerns before you contact the ICO, so please contact us first at info@247coventryrecovery.co.uk.
Last updated: February 2026